Rooster Roasters
Rooster Roasters is an innovative branding concept designed for a coffee company that embodies the spirit of early mornings. Inspired by the rooster’s call at dawn, this brand caters to early risers, including professionals like medical staff starting their shifts at unconventional hours. The branding emphasizes a welcoming, energetic vibe and positions the shop as a go-to destination for those seeking high-quality coffee when most other options are closed. The project reflects a blend of vibrant visuals and a practical mission, aiming to support the unique lifestyles of its customers.
Process
Chosen Logos
Swatches
For Rooster Roasters, I began the pattern process by sketching rustic aesthetic-inspired elements such as feathers, coffee beans, chickens, and other early morning motifs that reflect the heart of the brand. These illustrations were carefully chosen to evoke a sense of familiarity and comfort. I then brought them into the digital space, refining each detail into rhythmic, textured patterns. The result is a collection of designs that capture Rooster Roasters’ rustic charm and early-riser energy—blending warmth, movement, and a handcrafted feel that reflects the brand’s personality and purpose.
